POP advertising,also known as “point of sale advertising,” is in one of may forms of advertising,which features guided,fast,direct,terminal,application in many fields,particularly in shopping malls. Its forms not only wide variety,but species is extremely wide,the designs and displays have provided,the main commericial purposes is leading customers and an active market. The business of light without advertisements,the essential for modern living and to pop the development of the development of space of the present stage of design and advertising pop the question of the analysis and make some corresponding strategies,One point is the advertising pop show and design. At present,though the advertising pop still exsit some problem of design and dsiplay,but we should see the advertising to pop the interests of merchant,with the further opening and economic development,our advertising pop in the developed gradually move to maturity.